Design Krishna Solanki Design Krishna Solanki

5 Reasons to use Canva for Small Business Branding and Marketing

As a designer, I use creative software, like Photoshop, Illustrator and InDesign, to design assets for my clients and my business. But what do you do if as a business owner you don’t have (or want!) to use those tools….?
I’ve known Nicky for a few years now, not only have we worked together, but we’ve also become friends. Nicky Pasquier is the founder of Virtuoso Assistant, she’s a Certified Canva Creative….

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Branding Krishna Solanki Branding Krishna Solanki

Humanising your brand and business (2021 update)

I originally published this article a while ago so I thought I would revamp it and give it a good update as now more than ever it’s so important to bring out the human side of your brand and business.

To give some context, many many moons ago, when I first started out, I made the impression my business was more than a one-woman band. I thought that was the way to go, and I thought it would be beneficial for my clients to see and believe that they are dealing with a big professional company. Although this route can work for some businesses and brands, it wasn’t for me, and I’m sure it may not be for everyone.

So today I wanted to share some tips on how to humanise your brand and how to make your business feel more personal and how to build a connection with your clients or customers.

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Squarespace Krishna Solanki Squarespace Krishna Solanki

How to set up Google Analytics and connect it to your Squarespace site

Understanding your website analytics is so important, it’s something that is an ongoing task and one I know I need to do more of! I know I’m not alone in this and so in today’s post, I thought I would share something I know a lot of business owners, that have a Squarespace website, have asked me recently - How to set up Google Analytics and connect it to your Squarespace website.

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Branding Krishna Solanki Branding Krishna Solanki

How to make your brand cohesive across platforms - Guest post for Elodie Giuge Photography

Always a pleasure to share my branding expertise! This time I’m sharing how to make your brand cohesive across platforms, and I delve into the nitty-gritty details over on Elodie Giuges blog.
Elodie Giuge is a brilliant portrait and brand photographer based in Cambridge, UK. She helps businesses and solopreneurs tell their story visually and feel confident and equipped to show up.

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Business Pippa Akram Business Pippa Akram

How To Create An Authentic and Active Following

Pippa Akram, aka “SocialPip” is a Social Media consultant and a fabulous one at that! She shares her knowledge and expertise in such a digestible manner it’s easy (and fun) to learn, which leads me nicely to say this guest post about how to create an authentic and active following is definitely one to read, save and share….Over to you Pip…

Let’s cut to the chase, you NEED followers on social media because without them you’re basically just shouting into a void but do you really know what you should be ‘doing’ with them?…

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Branding Krishna Solanki Branding Krishna Solanki

20 ways to use your brand identity (not just your logo)

As a brand identity designer (as well as a Squarespace website designer), I help business owners bring their vision and goals to life all whilst ensuring that the designs appeal to their target audience.

What’s super important is that once the brand identity is created, and you have your “brand toolkit” in hand, you need to USE it! And that is what I’m covering in today’s article… 20 ways to use your brand identity (not just your logo).

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Business Krishna Solanki Business Krishna Solanki

Business love and learnings 2020 - Year 2

Gee Wizz what a year. Year 2 in business as an agency owner.

Having taken the jump into this world I can still say I wouldn’t have it any other way. I’ve learnt a great deal about how I want to run my business, how to manage multiple clients, projects, collaborators, contractors and more, all whilst staying afloat during a global pandemic.

It’s been mental, but also mesmerising. Just like last year, I want to reflect on how the year has been so that I can celebrate the moments, see what didn’t quite go to plan and why so that I can learn from it and better myself and my business this year.

But it’s not all about me, I’m hoping by sharing my experiences I can inspire or help anyone else who is interested in bettering their own business journey…

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Squarespace Krishna Solanki Squarespace Krishna Solanki

Squarespace SEO - Optimising your images to help your SEO

Squarespace SEO is a minefield, isn’t it? Such a big task, but where to even start, especially as there are so many things to consider.

In this article, I’m going to share actionable tips that will help you to increase your SEO by optimising your images.

By the end of this article, you’ll be a whizz and within no time the images on your website will help you gain better visibility!! So let’s get cracking!... Squarespace SEO - Optimising your images to boost your SEO

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