I originally published this article a while ago so I thought I would revamp it and give it a good update as now more than ever it’s so important to bring out the human side of your brand and business.

To give some context, many many moons ago, when I first started out, I made the impression my business was more than a one-woman band. I thought that was the way to go, and I thought it would be beneficial for my clients to see and believe that they are dealing with a big professional company. Although this route can work for some businesses and brands, it wasn’t for me, and I’m sure it may not be for everyone.

So today I wanted to share some tips on how to humanise your brand and how to make your business feel more personal and how to build a connection with your clients or customers.