I originally published this article a while ago so I thought I would revamp it and give it a good update as now more than ever it’s so important to bring out the human side of your brand and business.

To give some context, many many moons ago, when I first started out, I made the impression my business was more than a one-woman band. I thought that was the way to go, and I thought it would be beneficial for my clients to see and believe that they are dealing with a big professional company. Although this route can work for some businesses and brands, it wasn’t for me, and I’m sure it may not be for everyone.

So today I wanted to share some tips on how to humanise your brand and how to make your business feel more personal and how to build a connection with your clients or customers.

Congrats! You have set up your business, and you have your professionally designed logo and brand in your armour to help you remain consistent, professional and trustworthy.  But now what?.. What do you do with your logo and brand?

Well, my friend, I’m here to help you make sure you utilise your awesome logo and brand in 24 different ways.

Even if you are a seasoned business owner, there may be something you are missing, take a look...

A while ago, Tim from Draft My Story contacted me and we hit it off straight away!! His down to earth approach and friendly manner really came through as I read his emails.

His personality really shone and it became apparent to me that his words were another layer of his branding.

After a few emails back and forth I asked Tim if he would write a guest post on my blog for my readers. I was totally over the moon when he agreed, and so today I'm sharing an article written by my buddy Tim who is here to talk about the importance of Storytelling in the development of your brand.

It's a fantastic topic and one that every small business or startup really needs to consider!

All the behind the scenes goodness for PT PLUS's brand and website redesign!

Read Client Case Study >>

When Bhav (short for Bhavesh) first approached me in October 2014 about creating his start up, Steakizmos', visual brand identity and website, I was slightly hesitant. I am strong believer in not mixing friendship and business, and Bhav is a good friend of mine and my family's. I find there is a fine line and it can very easily get blurred if the "rules" are not set from the start.

After our initial conversation I was certain of a few things, Bhav is a well prepared and focused. This in itself made working on this project a pleasure.

For the new Steakizmo brand and website I am excited (and slightly nervous!) to take you behind the scene and show you how the brand and website was created.