Squarespace Refresh 2025
Last month, Squarespace hosted its annual Circle Day event in New York City, where it first shared the exciting 2025 Refresh announcements with us Circle Members.
I was there and heard all these wonderful announcements on the day, but now that these updates are publicly available, I can finally share the highlights with you – and there are a lot of exciting features to unpack!
If you’re building or growing a business, here are the most useful updates worth knowing about.
Design gets smarter (and faster)
Squarespace is leaning further into AI, with Blueprint AI now offering adaptive, ready-to-go templates tailored to your industry. Think of it as a design head start that still gives you full creative control. On top of that, the new Finish Layer tools bring slick block animations, flexible layouts, better mobile optimisation, and even the option to import your own fonts – perfect for keeping your brand consistent.
Growth tools at your fingertips
Running a business is never just about having a nice-looking website. Helloooo Beacon AI, which gives you step-by-step guidance across your site – from SEO tips to growth recommendations. Domains have had an upgrade, too, with more extensions available and added security. If you’re offering services, the new features make it easier to showcase what you do, invoice clients, and keep everything running smoothly, all under one roof.
Smarter selling and payments
Squarespace Payments is expanding globally, and new financial tools like Squarespace Balance and Squarespace Capital are helping businesses manage money and access funding more easily. On the commerce side, there are now improvements in automated tax, shipping, and even restaurant-specific ordering. Donations also get a boost, with new ways to cover processing fees and collect support more seamlessly.
Marketing with more impact
Email marketing has had a refresh, with improved automations, seasonal templates, and even AI to help you write on-brand campaigns. There’s deeper integration with Acuity Scheduling as well so you can link your bookings and marketing more effectively.
Beyond websites: Bio Sites and scheduling
For creators and service-based businesses, Squarespace is expanding tools outside the traditional website. Bio Sites Pro gives more customisation and monetisation options for your “link in bio” page, while Acuity Scheduling has been polished with new branding and payment features to make booking a breeze.
Why this matters for entrepreneurs
The 2025 Refresh feels like a push towards taking more “heavy lifting” off your plate. Whether you’re just a solopreneur, small business, or startup at the early stages of your business journey or a scaling established business, Squarespace is positioning itself as not just a website builder, but a business growth partner – with design, money, marketing, and scheduling all under one roof.
It’s perfect for those who want to spend less time juggling tools and more time running their business. These updates are definitely worth keeping an eye on.
