As a brand designer, I see it A LOT in facebook groups….“I only need a logo”... “I don’t need a brand”... “Branding is for large organisations”...So many branding myths and misconceptions!
So today I wanted to burst the bubble on 7 branding misconceptions!

One of the most frustrating things about business owners is their potential ignorance about branding. Not all business owners are like this of course, but there is a large majority that doesn’t understand the repercussions of poor branding.
Remember, branding is not just a logo or the visual aspect of your business, it’s so much more.
Today I wanted to share some tips on how to build a successful brand for your business, in just 8 steps.

Recently, I visited Legoland Windsor for some much-needed time away from the desk, but my branding instincts tagged along. Turns out, Legoland offers a masterclass in branding at every turn, from the vibrant exterior to the smallest details like adding a Lego-themed sticker to the toilet roll. In this article, we'll unravel the secrets of Legoland's branding success and share invaluable tips for your business success!

Always a pleasure to share my branding expertise! This time I’m sharing how to make your brand cohesive across platforms, and I delve into the nitty-gritty details over on Elodie Giuges blog.
Elodie Giuge is a brilliant portrait and brand photographer based in Cambridge, UK. She helps businesses and solopreneurs tell their story visually and feel confident and equipped to show up.

Referrals and recommendations are great, aren’t they?

That’s exactly how Andrew Halliday and Clive Minihan had come across me and my branding and Squarespace website design agency. Andrew and Clive are two of the 4 team members that founded ReCoVa-19, a software and testing solution startup that helps manage the risk of Covid-19 within the workplace and educational institutions.

I was over the moon when Lorna Scully, digital marketing coach & consultant, invited me to discuss all things branding on the Digital Discussions Unfiltered Podcast recently.

It’s been a while since I’ve written a guest post (or blog post for that matter) so it’s great to get back into the swing of writing and sharing my expertise, and all the knowledge that’s sitting up in my head!

I’ve got a few juicy posts all about branding, websites and design on the way, but before I get carried away on that, I wanted to share a recent guest blog post I have written for Jules Brim, of Marketing Mixology, where I share 5 tips to develop your branding for your ideal audience.

It’s funny how clients become clients.  If you follow me on Instagram you may have noticed I took it upon myself to learn how to use a sewing machine earlier this year.

I started off by taking a short 4 week course and before I knew it, I was hooked!  I can’t say I was surprised, it was a pleasure to spend one evening in the week with a group of friendly ladies, away from my iMac and doing something different.

It was within this easy going atmosphere and great learning environment that I met Julie, the lovely lady behind the already established business and brand, Escape & Create.

John contacted me a few weeks after our consult call and told me he and his client, Mark, were very impressed and that they wished to move forward with starting the project.  Naturally, I jumped at the opportunity as I have never created a brand or website for a scientist who works with pharmaceutical and biotech companies.  This was going to be interesting, and exciting at the same time! I couldn't wait to start!

As much as I love being able to create a new brand and website design from scratch, I really enjoy the challenge of redesigning or revamping an existing brand and website.

After working on the WellbeingZone brand and website I was asked to redesign the logo and website for Revitalised.

Obviously, I wasn't going to decline! - It was my pleasure to give the Revitalised brand and website design (coming soon) a new look and feel.

When I first started blogging I fell in love, I was writing articles whenever I got the chance. I had so much to share I wanted others to learn what I had learnt too. I slowly noticed I gained a following. All of this was unintentional at the time.

I continued as I started and was offered a guest author position to write articles for a leading online magazine and resources site for designers and developers. At this point, I was over the moon as something I enjoyed doing was helping others.

Since then I have revamped my brand and website, and have even taken on a guest post on my own website as well.

One of the best things about working with startups and founders is that they are new, young businesses.

Absolutely thrilled to work with Andy Reynolds again on our second project; revamping the startup WellbeingZone! Wellbeing Zone is a white label wellness platform and mobile app. It provides all the information, tools and resources you need for a fit, healthy and engaged team.

Take a look behind the scenes into the process of the rebrand and platform redesign >

Brand boards are great! A simple overview of your brand visual elements all on one quick reference document, which usually contains your primary logo, any logo variations, a submark, patterns fonts and colours.

Simple, yet powerful! So that's why I'm digging a little deeper in creating a brand board, how to do it and why you should. Find out more >>>

Branding really is SO important to your startup or small business!

To find out more about branding; what it is, why it is needed and how to go about branding your startup or small business...Read more >>