The need to rebrand, a new Squarespace website and the importance of SEO

Working together on the Growth Ignition rebrand of the visual identity and the redesign and development of the new Squarespace 7.1 website led to being interviewed by Jeremy Brim for the The Red Review Podcast.  

We talked about:

• The details of why Growth Ignition needed a rebrand

• The new Squarespace 7.1 website and

• The importance of SEO (Search Engine Optimisation)

• How SEO fits with the rest of your marketing efforts

• The process of the project together, talking through the rebrand (colour psychology, font pairings, content and information architecture, wireframing and development including keyword optimisation, technical optimisation and more) 

Listen to the interview below: